Ask Ebuka

Nothing limits achievement like small thinking; nothing expands possibilities like unleashed thinking! That’s what we aim to accomplish for business owners when they read a copy ofThe Smart Hustler Playbook.

This is a book on marketing, branding and sales from a 100% Nigerian perspective. This book was written for Nigerian business owner by a fellow Nigerian hustler with keen observation for strategy and marketing ploys of how different people hustle to gain market advantage and secure the bag, from the pastors, runs girl, the yahoo-boys, hunters & farmers, to multi-nationals like Coca-Cola and even NASA.

I hear alot of people shy away from doing marketing. Listen buddy, if you need to persuade someone to take action, you’re doing marketing.

If you’re looking for votes at the elections, or looking for a promotion at your present work-place, you are marketing.

If you’re writing copy on your website, taking a selfie for your social media profile or trying to talk your way out LASTMA wahala for beating a traffic light, you are marketing!

Marketing goes way beyond advertising, email pitches or the way you do pricing. In fact, most of the time, marketing has nothing at all to do with money.

We are surrounded by people who would like a piece of our attention, a bit of our trust and some of our action.

Those people are marketing to us, and it helps to know what they are doing right (and wrong).

If someone says, I dont like marketing, they probably mean, I dont spend money on ads. or “I don’t like going door-to-door sales” Those are very different things.


When you purchase your own copy ofThe SmartHustler PlaybookI will demystify marketing and show you how to best position, brand and package your products/services so it resonates more with the audience you want to serve.

Use this linkbuy a paper-back copy (please note that delivery fee will apply for locations outisde Lagos, PHC or Abuja). This business advisory book costs just N5,000 only (paperback) and it’s the best way to hold yourself accountable to higher standards.

You can also purchase the e-book or the audio-book by using this link.

By the end of your reading, this book will aid you become more consistent in your brand positioning, sales and marketing.

Inside this book, I share new insights and actionable steps for every reader to act on and get instant feedback.

Listen buddy, business registration at Corporate Affairs Commission (CAC) is now just N10,000.

This means just about anyone can start a business today. And many have indeed started, so the competition is stiff.

But the magic truly lies in effectively marketing your business to generate sales.

No market. No sales.

Coming from a guy that has moved from an unknown guy from Warri to the board-rooms of several major corporations: Nigerian National Petroleum Corporation, Central Bank of Nigeria, Federal Inland Revenue Service, Nigeria Deposit Insurance Corporation, Port Harcourt Refinery and many more!

Now you get to know gain the insight from other people’s experiences without the pains they had to endure.

Glean the relevant lessons with ease and the flexibility that having an e-book provides on-the-go.

Paperback costs just N5,000. Think of it as the best investment plan for your business growth in 2019.

Got any questions of a general nature? Please ask me in the comment section below.

If you want to see a few pages of the book before deciding whether to buy, download the first section of the e-book for free by subscribing on this blog.

Let’s add fuel to your hustle! Get yours now.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic.

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23 thoughts on “Ask Ebuka

  1. Hi Ebuka, i keep listen to you on we FM but unfortunately i haven’t had an opportunity to call in, because am always driving when you are calling. You and Kyla are doing a good job. Am currently working but i really know that am very good at setting small businesses, i don’t know if you can link me up with an entrepreneur, cos current i have a small business not in Abuja outside Abuja but the business is not doing so well as i expect because my presence is not there all the time. please if you can link me with people that do long distant businesses to know how they do it.

  2. Hi Ebuka. I am working and over time, I have been able to save about a N1M, that is just lying in the bank. I want to invest it into something that will yield returns but do not know what. Does your consulting firm give people ideas on what they can do and actually help them see the investment through?
    I will be happy to hear from you on this.
    Thank you and keep up the good work.

  3. Hi Ebuka,
    Listened to you on Monday on we fm and wanted to say I enjoyed every bit of the programme as always. I need help with my business and self. I own a hair salon and I find it difficult sustaining or is it adding value to it? If It’s by hard work and commitment, I should be one of the richest people in the world, because have engaged in other area of business before but It seems my dreams are always there but the ability to reach is what I struggle with.

    I battle depression every now and then but have always pull myself back up. That I must say is one of strength I.e the ability to pull up but then after that what next. I think not having the answers to what next is what sends me back in.

    I Need help pleeeease. Hope to hear from you soon.

  4. Good afternoon Ebuka.
    I just listened to you on we fm. I want your advice on what to-do Next. I have different business ideas so I met an investor and he picked interest in me. Now wanting to test me he asked to come up with a business that requires N200,000 to start and remits N45,000 monthly…. He wants to see how I succeed with this first one before investing in the main business plan I gave I want to impress him with something successful … please I need your help…..

  5. hi Ebuka, i listened to u on monday which was sallah day WEWOMEN to be precised, am really impressed with the few business ideas that u shared on the platform while on radio,thought am a serving corper in abuja here,i think i have time to start a small business which am working on to start now, but pls i need your guidance cos u gave me the drive and ur speech arose my moral now am prepared to start now, i have made available the funds to start.

    • Thanks for choosing to create your own future and becoming a freelancer/entrepreneur- they are not both the same thing.

      I usually do open training courses or private coaching for startups. The training is once every month. the coaching is whenever you are available and it will cost you some money but the ROI makes it entirely free, if you get my meaning.

      So make up your mind and let me know what option is best for you. Thanks

  6. Hi Abuka, well like a lot of people, I have been glued to WE.FM and on Mondays mostly when u on air with Kayla …now I have a lot to say but I’ll start with thank you so much for not just me but for a lot you do to just help people ….a lot of times I wish you were in my family… Lo you will do wonders …,To why I am here is cause I called one day while the show was going on and asked to be directed on how and what I should do to start a market…. Now in this I want to produce beeds wrist bands and on the other hand which I didn’t say then was I want to start a clothing line .I don’t know if you know “Chris brown” well but he has a clothing line called pyramid… Please look it up when u can….now I have had a lot of ideals in my head about this and of recent I started putting my designs on paper ….long storey short I need two thing sponsor(s)
    And partner(s)
    I was hoping you can garde me on that ….please I’d like you reply it’d be much appreciated.

    • Well what can I say? Start with what you hope for… get started with what you have and soon enough you can and will attract sponsors and partners.

      Truth be told, it would be hard to get these sponsors and partners if ALL you have is an idea and no proven business model, experience, market or previous sales.

      So just get started already. You can also read the last two posts I did on Sources of Finance for your Small Business.

  7. hi Ebuka,i love what you are doing.i am a 23 years old girl i love modeling,it has always being my dream,i work from Monday till Friday.i don’t even know any good modeling agency here in Abuja that i can belong to or register with. please do you know any you can refer me to,i will really appreciate.THANK YOU

  8. I’m a graduate of Architecture but I love doing business, so the problem is, what kind of business can i go into?
    Patiently waiting 4 your reply

    • Go into one that you have a passion for and also meets the needs of a market with cash to buy.

      To sell food, go to hungry people. To sell religion, go to poor people. To sell drugs, go to sick people. To sell market, identify a need and fulfill it.

  9. Hi Mr Ebuka,
    I listen to you consistently on WE FM and I say nice job you’re doing.
    I’m an Architect and working for myself. I’m doing pretty well but not as well as I want to be. I need advice and ideas to get more client and to reach out to the kinds of clients I want to reach. I also just started a furniture outfit just to the doors open but I want to make it bigger than Alibert. Pls what should I do sir? Thanks.

  10. Boss.
    you were talking about the marketing skills of a Harlot on wee f.m sometimes back,can i find these anywhere inside


  11. Hi Ebuka,
    I got to know about you through @hustlersquares page and I must say, I am convinced. I have a problem which is retaining clients and selling my services to brands and people as in most cases, competitors already bribed their way through. Please I need your help. Thanks.

    • Can you chat with me on my I.G handle? This is too open a platform.

      But first things first, you must work on your customer attraction and retention strategies. Luckily I wrote a book on that just for you! So look for @askebuka on I.G and let’s talk privately.

      I wrote this: The Smart Hustler Playbook for hustlers. This is a book that can help you with increasing both your market share and wallet share both online and offline.

      Grab a copy and enjoy a 30-minutes strategy session with me afterwards.

      All for just N5,000!

      Ebuka J. Anichebe | UBA | 1014074580

      This book will blow your mind and most importantly your business.