Branding is about taking a name and giving it meaning. Purpose.
Scientologists are really just atheists with a better name. Human psychological branding suggests that we rather have a pagan than an atheist.
We need you to have faith in something! So atheists came up with a name — Scientology. Its a better name. A new brand. Now it can build a tribe and gain new followers easily.
#LGBT is a brand too. #APC is a brand, although I’m still not sure what it stands for nowadays… what does your name stand for? Warm Regards,