A lot of small and medium scale businesses are seeking for capable and rain-making marketers, business developers, agents, networkers who are go-getters, connectors and facilitators to drive their business. It can be quite frustrating finding such a person.
On the other hand, there are lot of undergraduates are also seeking for jobs to no avail. They don’t want to be put on the front-line, most would prefer a back role. A comfortable situation where customers would come to them rather than they going out to speak to possible prospects.
The challenge is never about getting someone to employ of course. The main issue here isn’t about getting the right kind of person. It’s not about if they can sell. It is, will they sell?
The fact remains that we all make a living selling something. Beyonce is selling music. Kim Kardashian sells sex and fashion. Dr. Oz sells health and knowledge. Oprah sells everything. You sold yourself to your current partner to enter into a relationship with you. You sold yourself to your organisation to get that position you hold. We all sell something.
To achieve massive success is largely about being able to sell yourself. It is about being able to represent a service, brand and product that can provide real value to customers and transferring your confidence on the value of your product/service.
Of course not everyone wants to be a salesman. But we all are selling whether we realize it or not. Because when that prospect/patient/customer walks into your office, he is immediately making an evaluation about you and your brand. Do your people represent you well enough? Are they engaging or non-chalant? Are their shoes polished or scuffed? These questions are at the forefront of the prospects minds.
So it is important that every member of your team learns how to please a customer and make him feel like a king. It doesn’t matter if you call it customer service, operations or complaints- we all have a responsibility to sell the brand. Our brand is sold by word-of-mouth of a salesman, service delivery of the operations, ease of complaint handling and reassurance by customer service.
What is missing of course is the ability for most job-holders to ably represent and sell the brand through brilliant communication. It’s not really about if they can, it’s about if the care enough to do so.
Train your team, orient them, instill core values within them and moreover build their knowledge and confidence in your brand first before asking them to soar. After this is done, then let their strong beliefs, passion and conviction lead them. We can do anything given enough reasons and a strong belief.
Find people who believe in your mission, and now you have something more than mere workers, you have disciples. You can now build a followership.
If You’re Interested Or Know Someone Who Might Benefit In A Private Coaching Class On Marketing Innovation Or A Group Training. Call Us On: 08064393711 Or Email Right Back To This Email Address. For More Information On Our 2015 Training Courses Designed To Make You Soar Higher Visit www.jeanpaulconsult.com.