Trust is the first currency in any legitimate business. Of course in an illegitimate business, its much harder to trust and that’s why the mortality rate is high.
However for the day-to-day transactions we conduct amongst ourselves, there must be at first a trust that our mutual interests will be protected. That promises made will be kept — even if delays may happen due to extenuating circumstances.
To raise any form of capital — financial, political or social implies that long before we open our wallet, we must open our heart to trust and be trusted.
Eventually the most trusted individual, vendor, supplier and service provider wins in the long run.
Plan to be friends or still be in the same business in the long run? Work on building and keeping your trust bank.